/ Branding System / UI
Monochrome is an ethical apparel company outfitting photographers, adventurers and anyone seeking dynamic clothing. They are a startup needing a new branding system and a website focused on function and innovation.
Monochrome's current branding is the word Monochrome in a gray sanserif. The existing brand does not to elude to any specific area of focus, so further exploration of conceptual depth and purposeful decision making is necessary to accurately convey Monochrome’s true identity.
IT'S ALL IN THE DETAILS
LOGO / TOUCHPOINT EXPLORATION
Exploration through word lists, thumbnails and rough digital sketches