/ Monochrome

/ Branding System / UI

 

MONOCHROME

Monochrome is an ethical apparel company outfitting photographers, adventurers and anyone seeking dynamic clothing. They are a startup needing a new branding system and a website focused on function and innovation.

 

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ADVENTURERS

 
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LET'S REBRAND

Monochrome's current branding is the word Monochrome in a gray sanserif. The existing brand does not  to elude to any specific area of focus, so further exploration of conceptual depth and purposeful decision making is necessary to accurately convey Monochrome’s true identity.

 
 
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IT'S ALL IN THE DETAILS

 
 
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TOUCHPOINTS

 
 

WEBSITE

 
 
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LOGO / TOUCHPOINT EXPLORATION

Exploration through word lists, thumbnails and rough digital sketches